Advertisement Description What happens? How is the product shown? What is the setting,mood and style?
In the ad, a group of people are charging at a 'town', destroying it. The product is shown after a few humorous scenes, on the iPad, showing that it is a game for Apple products. The setting is that it is an animated, fantasy world. It makes people want to play for an escape from the real world. The mood is exhilarating and exciting because there is so much going on in the animation.
Audience Who is this ad for? [age, gender, lifestyle.]
Persuasive Devices How does the ad make the product desirable?
Effect / Purpose What is the ad saying you will have /be if you bought this product?
We think the ad is for all ages, but mostly aimed at kids. The gender audience they are aiming at seems mostly boys, but girls too.
It's so exciting, its free and it's a game on your Apple products. Even the fact that they say over one million people are playing it. It makes you want to join in too because lots of other people like it as well.
It makes you feel like you're a part of a group, because so many other people play it. Also it is a really popular game, so you feel cool playing it like everyone else.
Target Audience Task
Product
Target Audience
How it targets that specific audience (persuasive devices)
Message to that audience: If you use this product you will …
1. Berroca
Working
proffesionals
It sets the tone of a regular working day and the business involved relating to working professionals from the city.
be able to work better and get through the long, busy days of work.
2. Baby love
Mothers
The commercial has babies being taken care by their mothers so it appeals to women with babies.
Be looking after your baby better and they will be more happier.
3 maccas
hungry people
it shows that the staff at MacDonald's work together to make your food taste great all day and all night.
you will go to McDonald and eat food
4.my little pomy
children
it has happy people, bright colours. kids are having fun so you think that if there having fun then you want to have fun so you want to buy it.
message:
for kids tohave fun and be happy.
Description
What happens? How is the product shown?
What is the setting,mood and style?
In the ad, a group of people are charging at a 'town', destroying it. The product is shown after a few humorous scenes, on the iPad, showing that it is a game for Apple products. The setting is that it is an animated, fantasy world. It makes people want to play for an escape from the real world. The mood is exhilarating and exciting because there is so much going on in the animation.
Who is this ad for? [age, gender, lifestyle.]
How does the ad make the product desirable?
What is the ad saying you will have /be if you bought this product?
Target Audience Task
proffesionals
message:
for kids tohave fun and be happy.
Working Professionals Commercial
Hungry People Commercial
Children Under 10 Commercial